Stories awaken the senses, convey emotional insights, and leave listeners pondering new truths. Neuroscience shows that the brain releases a hormone associated with empathy in response to character-driven narratives. But many people think, “I don’t have any stories to tell.” This session can solve that challenge for you. You will find stories that capture the hearts and minds of your audiences – consumers, customers, employees, or business partners. Both natural or wanna-be storytellers can learn how to create stories of human struggle and triumph that leave the listener pondering new truths. This webinar will focus on the first phase of becoming a business storyteller: mining for stories.