Authentic self-promotion is the practice of showcasing your skills, achievements, and talents in a genuine and sincere manner.

Take our quick assessment to pinpoint areas for improvement in your self-promotion skills. Keep reading below for 5 practical steps to improve your authentic self-promotion.

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Authentic self-promotion often involves highlighting your unique qualities, strengths, and experiences in a way that connects with your audience and builds credibility and trust.

It is about being true to yourself while effectively communicating your worth and potential to others.

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Assessment

	Strength	Needs Improvement
Clarity \| I clearly articulate my professional achievements and contributions
Balance \| I exude confidence without appearing arrogant or self-centered
Alignment \| I align my achievements with the organization's values and mission
Consistency \| I maintain consistency in the messaging of how I promote myself across different platforms and interactions
Adaptability \| I remain open to feedback about my strengths and make adjustments when necessary
Authenticity \| I align my self-promotion to my actual skills and competencies rather than aspirations
Transparency \| I prioritize honesty and transparency in my self-promotion efforts

Tips

Clarity | Develop a succinct bullet-point list or a one-minute pitch detailing specific projects you've led, quantifiable results achieved, and any recognition or awards received, such as "Implemented cost-saving measures resulting in a 20% reduction in departmental expenses, recognized as 'Emerging Leader' for outstanding performance."

Balance | During team meetings, confidently present your ideas while actively encouraging input from others, acknowledging their contributions, and expressing gratitude for their collaboration, demonstrating both confidence and humility.

Alignment | When discussing your accomplishments in a performance review or during a team meeting, emphasize how your initiatives directly support the company's mission, such as "My efforts to streamline processes have contributed to our goal of providing exceptional customer service."

Consistency | Ensure your LinkedIn profile aligns with your resume and personal website in terms of job titles, responsibilities, and achievements, maintaining a cohesive professional narrative across all platforms.

Adaptability | Actively seek feedback from a trusted mentor or supervisor on your presentation skills, then incorporate their suggestions, such as adjusting your body language or refining your message structure, to enhance your effectiveness in future presentations.

Authenticity | When updating your LinkedIn profile, focus on highlighting skills and accomplishments that are directly relevant to your current role and expertise, avoiding exaggeration or inclusion of skills you have yet to develop.

Transparency | When discussing a recent project during a job interview, openly discuss any challenges faced along the way and the strategies employed to overcome them, demonstrating your integrity and problem-solving abilities.

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Improve your Authentic Self-Promotion with these 5 Actionable Steps

Clear Messaging

During a team meeting, succinctly communicate a recent achievement using clear and concise language. Focus on the key results and the impact of your work on the team or project.

Leverage Performance Review Time

Before a performance review meeting, take time to reflect on projects where you made significant contributions. Identify specific accomplishments, challenges overcome, and positive outcomes.

Build Your Personal Brand

Consistently reinforce your personal brand by actively participating in industry webinars, sharing relevant articles, and contributing to discussions. Showcase your expertise in a way that aligns with your brand.

Align with Organizational Values

When discussing your achievements with a senior leader, emphasize how your work aligns with the organization’s mission and values. Connect your contributions to broader organizational goals.

Adapt to Different Audiences

Tailor your approach when presenting to a client versus updating your team. Highlight aspects that resonate with each audience, adjusting your messaging to their interests and priorities.

	Strength	Needs Improvement
Clarity \| I clearly articulate my professional achievements and contributions
Balance \| I exude confidence without appearing arrogant or self-centered
Alignment \| I align my achievements with the organization's values and mission
Consistency \| I maintain consistency in the messaging of how I promote myself across different platforms and interactions
Adaptability \| I remain open to feedback about my strengths and make adjustments when necessary
Authenticity \| I align my self-promotion to my actual skills and competencies rather than aspirations
Transparency \| I prioritize honesty and transparency in my self-promotion efforts

Authentic Self-Promotion