The most successful companies understand the business impact of their unique, value-added, brand image. What about your unique, value-added, brand image? What is your brand story, and why do you need to tell it well? How do you best answer questions “What do you do?”, and also “WHY do you do what you do?”.
You will walk away knowing how to better articulate who you are and why your work matters. You will learn more about: What makes a great brand; What is required for a memorable brand story; Which of your personal characteristics are best to share with others (and when); and Tools and resources to find your voice and tell your story in an authentic way.
